Your specialized

B2B agency with a

clear industry focus.

Services

Strategy & Consultancy

Good communication starts before the first press release. We work with you to define what your brand actually stands for: positioning, core messages and the narrative that pulls everything together. The result is a clearframework your team can work with. Consistent across markets, channels and formats. No reinventing the wheel for every campaign.

Key activities:

PR

Media Relations

Publications

Visibility

AI Visibility

Decisions by buyers, journalists and procurement teams are increasingly informed by AI tools such as ChatGPT, Claude and Gemini. These systems learn from what's published about your brand. We make sure thatwhat's out there is accurate, consistent and findable. That means strategic PR, the right media placements and content structured for both human readers and machine learning.

Key activities:

Lead Generation

Performance Marketing

B2B

Targeting

Media Relations

Trade media coverage is still one of the most credible signals in B2B. We maintain active relationships with editors and journalists across food, ingredients, packaging and nutrition – in Europe and worldwide. We knowwhat they publish, what they ignore and how to pitch a story that lands. The result: relevant coverage in the publications your customers actually read.

Key activities:

Training

Communication

Branding

Media skills

Learning

Communication Campaigns

A new product, a new market, a repositioning. Whatever the trigger, we build the campaign from the ground up: strategy, messaging and content. Our approach centres on one strong anchor piece, be it a whitepaper,ePaper or science-backed feature. From there, we spin it across press, socials, newsletters and trade shows. One brief. Maximum output.

Key activities:

Strategy

Consulting

Positioning

Brand Development

Planning

Sales Support

Your sales team is only as effective as the material they carry into a meeting. We create the content that makes complex products and services immediately convincing: product booklets, pitch decks, one-pagers, concept mockups. Written for the buyer on the other side of the table, whether that's a category manager, a formulator or a C-level.

Key activities:

Media Planning

Advertising

Campaign Management

Reach

Efficiency

Personal Branding

In B2B, people buy from people. A well-positioned expert voice such as a CEO, R&D lead or sales director builds trust before the first call is made. We develop the content strategy for your personal LinkedIn presence, your articles, your newsletter. Written in your tone, aimed at your audience. Credible because it sounds like you.

Key activities:

Personal Branding

Thought Leadership

Visibility

Expertise

Reputation

Media Booking

Not all placements are equal. We maintain a manually curated list of industry-relevant publications, selected for audience quality, editorial credibility and, increasingly, their weight in AI training data. We combine PR and paid placement strategically, so your budget goes where it actually moves the needle. No scatter-gun media buying.

Key activities:

Personal Branding

Thought Leadership

Visibility

Expertise

Reputation

Ingredient Branding & B2B2C

Ingredient brands face a double challenge: convincing the food manufacturer and building awareness with end consumers. We know both sides of that equation. We position your ingredient towards formulators and buyers with science-based content and trade media coverage. And where B2B2C is the goal, we translate study findings into accessible content and activate the right multiplier and creator network to reach consumers.

Key activities:

Personal Branding

Thought Leadership

Visibility

Expertise

Reputation

PR & Communications,
driven by

output.

industry expertise.

passion.

25 yrs + experience.

international network.

meet our leadership team

level up your brand

Communications & PR.
‍But measurable.

4000

active trade press contacts globally

25

countries in which we are active

31

holistic campaigns executed in 2025

1000

publications annually

18

team members

100

long-term clients (value in %)

Trusted by
industry leaders

"BENEO has been working with akp public relations for more than a decade with good reason. Every day we are inspired by the team’s expertise, enthusiasm and energy. akp public relation is a trusted partner for us in a communication environment that is becoming more volatile and complex. We are pleased to say that akp public relation is an integral part of our PR team we do not want to miss."

Inga Heinemann

Head of Corporate Communication, BENEO

“I value working with akp Communications. They ask the right questions, give straight answers, and set realistic plans that actually ship. Across PR, social media, partnerships, and events, they turn complex science into clear, native messaging that resonates. The result: stronger visibility and a clearer position for Kaneka Ubiquinol.”

Oliver Romanow

Sales Manager, Kaneka Nutrients Europe

"From 2017 to 2025, akp has been our exclusive press agency for Fi Europe, a global leading B2B event for the F&B ingredients industry, and Hi Europe. akp always demonstrates an outstanding level of professionalism and offers optimal quality at all times. akp's strength also comes from their specialisation and an extensive network and relationships. akp provides us as organiser an invaluable support and press coverage in specialised media across Europe."

Julien Bonvallet

Brand Director, Informa Markets

"akp has been a trusted partner to us from 2017 to 2025. Their experience and expertise in the industry has allowed us to strengthen our PR activities with a global reach. Creative, reliable and with a deep understanding of health and nutrition related topics, we highly recommend the akp team."

Andie Long

Manager Marketing & Sales, AstaReal

"As an editor, I’m often asked the question: “What do you look for in PR?” My answer is usually quite brief. Relevance. If the news or the article isn’t relevant to my readers then, no matter how well crafted it is, it’s not good PR. With akp public relations, I don’t have that issue. Professional, courteous and also great fun – the team is always approachable, well informed and both reactive and proactive. I know I can rely on them to present excellent, well researched and comprehensible copy, on time, that’s targeted towards my circulation."

Dr. Kevin Robinson

Editor at "Nutraceutical Business Review"

“In my experience working with akp Communications, the process always runs smoothly. They are efficient, understanding of deadlines and truly reliable. As an editor, I’m looking for attention to detail, and akp always delivers. On behalf of my colleagues and myself, it’s been a pleasure working with the agency over the last few years.“